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ACCION Offers Upcoming Workshop for Business Owners on Low-Cost Marketing



FOR IMMEDIATE RELEASE
Contact: Vice President of Advancement Lynn Trojahn
(505) 243-8844 ext. 5018, (505) 573-1180 cell
 
Albuquerque, N.M. (June 27, 2011)–ACCION New Mexico • Arizona • Colorado (ACCION) is holding an upcoming seminar for business owners on low-cost marketing. During this informative and engaging session, titled “Marketing Your Business on a Dollar Menu Budget,” presenter Susan Wilson, vice president of business development for New Mexico Mutual, will help business owners understand the importance of a business’ brand, how to garner earned media coverage and identify if paid media coverage is right for a business. She will also cover the best opportunities and partnerships to promote a business.
 
The session will be held from 5:30 p.m. to 6:30 p.m. on July 20, 2011 at ACCION’s office at 2000 Zearing Ave. NW in Albuquerque’s Sawmill neighborhood. There is a $5 charge for ACCION clients and their guests and a $15 charge for general community members. Reserve your spot by calling ACCION at (505) 243-8844 or (800) 508-7624. 
 
As Vice President of Business Development, Ms. Wilson oversees marketing for New Mexico Mutual, the state’s largest provider of workers’ compensation insurance. Ms. Wilson has more than 15 years experience providing strategic marketing advice for companies of all sizes throughout New Mexico. She has extensive experience in marketing, public relations and governmental affairs. Her resume includes directing marketing for Lovelace Health System and serving as vice president of Cordova Public Relations.
 
ACCION is dedicated to helping entrepreneurs and business owners fuel income generation, asset creation, employment opportunities and financial success through business ownership. The organization offers business loans between $200 and $300,000 along with training, networking and other support services to those who own or want to start a business.
 
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Founded in 1994, ACCION has financed the start-up, operation and/or growth of 3,160 businesses
through 4,972 loans totaling more than $32.4 million. The organization serves entrepreneurs
in 258 urban and rural communities in New Mexico, Arizona and Colorado.
ACCION’s client businesses report creating or sustaining an estimated 5,056 jobs.
 
Please visit us at www.accionnm.org or call 1-800-508-7624.
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Please contact Erin McDermott at emcdermott@accionnm.org regarding any errors or requested revisions.